Fluoridex Toothpaste

The Preferred Choice for Caries Prevention

Statistics show that 92% of adults ages 20-64 have dental caries in their permanent teeth; while 23% go untreated.* Philips offers a a complete line of the most preferred, professional-strength fluorides to help you not only treat your patients, but also to help them maintain the healthiest oral hygiene.

* National Health and Nutrition Examination Survey (NHANES) 03/09

The professional fluoride toothpaste people prefer The only way a fluoride toothpaste can be effective is if patients use it consistently. Fluoridex offers the same look, taste and feel of the most popular consumer brand toothpastes — so your patients are more likely to continue usage with their daily oral hygiene regimen. A recent study shows that patients overwhelmingly prefer the taste and consistency of Fluoridex compared to the leading professional fluoride competitors.
The superior fluoride protection your patients need Fluoridex toothpastes provide four times more fluoride versus non-prescription, over-the-counter toothpastes for superior defense against caries. Fluoride inhibits demineralization and bacterial activity, which prevents and controls dental caries. It also provides greater enamel resistance and enhances remineralization. Studies show that toothpastes with 5000 ppm fluoride provide demonstrable benefits for the high-risk patients† who comprise up to 46.9% of the adult population.‡
Patient preferred formulas mean substitution without sacrifice The Fluoridex product line is designed to provide products that match the most popular consumer categories. Today, 80% of all toothpastes sold are whitening formulas and 20% of consumer toothpastes are formulated to treat sensitive teeth.* There are also 20% of consumers who experience mouth sores who might benefit from sodium lauryl sulfate (SLS) free toothpaste. Flouridex provides options to meet each patient's specific needs and preferences with the added protection of professional strength fluoride.
Fluoridex: preferred nearly 2 to 1 When people tested Fluoridex against its professional fluoride competitors they preferred Flouridex in the areas of taste, consistency and foaming*. After rinsing, patients still preferred the way their mouths felt after using Fluoridex. Most importantly, nearly twice as many reported they would brush with Fluoridex every day over its competitors

Fluoridex features a viscous gel formula that has the consistency and flavor of broadly popular over-the- counter brands. Switching and compliance is easier for patients because Flouridex tastes and feels more like the toothpastes they already use.

*As compared to Prevident and Clinpro